Work Experience..PAGE NEEDS UPDATE {}_{}
Real World Marketing: Motion Designer
RealWorld’s strength in the industry stems from our knowledge, service and focus on Tier 2 automotive advertising. By dedicating ourselves to working exclusively with Acura and Honda associations, we have an in-depth understanding of our client’s inventory levels, upcoming incentives and promotions. We are able to provide custom campaign support when, where and how it works best. We do not work with individual dealers or other manufacturers. Every RealWorld employee eats, sleeps and breathes Acura and Honda Tier 2. Simply put: No other agency can match our understanding of this space. Our only goal is to increase Acura and Honda sales for the associations we serve. We only develop marketing strategies to deliver on that goal. We start with extensive market research on each region, market and client. We back this up with regular communication with Acura and Honda brands and associations to guide our strategy. Ultimately, we equip associations with custom, targeted, multi-platform campaigns designed with consumer needs in mind to drive car sales.
Giant Propeller: Production assistant
My first job with a creative digital agency was Giant Propeller, an emerging agency located in Culver City California. Working as a production assistant with an emerging company like GP gave me the opportunity to wear many hats and learn a variety of studio workflows. Working closely under the creative team I had the opportunity to learn and assist in post production, 3D modeling, web design, and a variety of other tasks essential to a functioning studio. For me this was the start of my professional career working with digital mediums and client to designer workflows in a fast paced work environment.
My time spent at Giant Propeller enabled me to work on a long list of prestigious projects including lil Dickey's Pillow Talking music video, Juniper brand launch, Image Metrics 3D mask filters (Hooya), Nike x Stone Island and a variety of others. All of these had significant impact and left our clients ecstatic and hungry for more Giant Propeller.
My first animation feature 0:32-0:38 (kinetic typography)
With.iN: Intern
Award winning WITHIN, founded by CEO VR pioneer Chris Milk, was named the #1 VR app for iOS by Apple Insider, featured as "Best New App" on iTunes and is the most downloaded and highest rated cinematic VR app for Google Cardboard. While working here I held a variety of roles and responsibilities including scanning, researching and filtering new creative content submitted from a variety of directors, artists, and independent creatives. I Prepared an analysis of new VR content submitted each week, put information and date into case-study format, and shared weekly results via company-wide communications. I Organized and facilitated weekly meetings to organize and document projects with creative teams and musical acts including Pharrell Williams, OK Go, and Justice. I worked to advise on acquisition targets for new artists, based on unique features and content identified, in which final list was given to the CEO
My time spent at With.in enabled me to work on a variety of amazing VR and AR projects. This experience exposed me to cutting edge workflows that take advantage of the newest technology.
DERMARCHE LABS: Graphic Designer
Coordinated social media and email campaigns to boost sales and increase Dermarche’s online presence by helping gamify website, boosting relationships and advertising on social media, creating GIFs, and building relationships with influencers and other lifestyle pages. I Created animated GIFs for weekly email blasts, resulting in an increase in “email open rate” from the average of 8% to 14.2%
My time spent at Dermarche enabled me expand my knowledge as a multimedia marketing specialist. I created content for distribution, worked with digital marketing, and managed the social media handles of the company. All of these roles combined gave me great experience moving forward both in computer graphics marketing and analytics.